Ask most business owners what they want from their marketing and you’ll get the same answer: more people seeing us. Fair enough. But there’s a gap between being seen and being chosen, and in the last two years it has widened into something you can’t...
For years, many trades businesses grew through reputation, referrals and word of mouth. And those things still matter. But the way customers find and choose tradespeople has changed. Today, even when someone hears about your business through a recommendation, they are...
